Kevin Charef

Kevin Charef serves as the Director of Lead Digital Marketing, Content, Media, Social & Omnichannel at Novartis since June 2023, where responsibilities include overseeing global and country marketing for Switzerland and leading digital transformation initiatives. Prior to this role, Kevin was Associate Director of Digital Innovation & Omnichannel at Allergan Aesthetics from March 2020 to June 2023, where significant sales growth was achieved through an innovative omnichannel strategy. Kevin's experience also includes positions such as Global Director of Digital Marketing at Allianz, EMEA Director of Digital Innovation at Groupe ADP, and Global Head of Social and Paid Acquisition at LVMH. Key achievements encompass establishing groundbreaking digital strategies, enhancing lead generation, and implementing data-driven marketing solutions across various sectors. Kevin holds multiple degrees, including a Master's in Marketing and Communication from IÉSEG School of Management and is currently a candidate for an Executive MBA at emlyon business school.