NOVELIC is the world’s leading self-sustaining provider of mmWave radar sensors, perception solutions, and full-stack embedded systems. Our company has over 10 years of market presence and more than 130 engineers in multidisciplinary teams.We have a large portfolio of mmWave radar sensors and IPs that enable the development of custom products forautomotive, autonomous driving, robotics, Industry 4.0, and IoT systems. NOVELIC also does full-cycle development of electronics and software systems for ADAS, AGV, and industrial automation, including annotation tools, ECU hardware/software development and testing, and HIL development.Our solutions are based on the existing in-house developed platforms and various projects we have completed. NOVELIC teams have expertise in numerous domains necessary to build today’s complex products – embedded software, hardware, algorithms, machine learning, FPGA, mechanics, functional safety and requirements, and others. Consequently, NOVELIC designs pioneering products with a significantly shorter time to market.

Autonomous Vehicles

Computing

NOVELIC

NOVELIC's headquarters in Belgrade, Serbia

This department focuses on the design, development, and implementation of embedded software and systems.

Embedded Systems Development

The Embedded Software Development team at NOVELIC is responsible for designing, developing, and testing software systems that integrate seamlessly with mmWave radar sensors and other hardware components. This multidisciplinary team works collaboratively to create robust embedded solutions for various applications, including automotive and robotics, while leveraging their expertise in algorithms, functional safety, and real-time systems. Their focus on full-cycle development ensures that products are delivered efficiently and effectively, maintaining NOVELIC's standards of innovation and market leadership.

Embedded Software Development

The Engineering and Design team at NOVELIC is responsible for the end-to-end development of cutting-edge mmWave radar sensors and perception solutions. This multidisciplinary team of engineers collaborates to design and integrate hardware and software systems, ensuring functionality and safety for applications across automotive, robotics, and IoT sectors. By leveraging their expertise in embedded systems, digital and analog design, and testing methodologies, the team accelerates product development, driving innovation and maintaining NOVELIC's leadership in advanced sensing technologies.

Engineering and Design

The Sales and Marketing team at NOVELIC is responsible for driving revenue growth and brand awareness by promoting the company’s innovative mmWave radar sensors and perception solutions across various industries. This team strategizes and executes sales initiatives, develops key customer relationships, and implements marketing campaigns that highlight NOVELIC's technological advancements. Through collaboration with engineering and product teams, they ensure that potential clients understand the full capabilities of NOVELIC's offerings, ultimately shortening time to market and enhancing customer satisfaction.

Sales and Marketing

The Leadership Team at NOVELIC drives the strategic vision and operational efficiency of the company, ensuring alignment across all departments to foster innovation in mmWave radar and perception solutions. Comprising top executives with expertise in sales, technology, and operations, the team is responsible for setting goals, making critical business decisions, and steering the organization toward sustainable growth in the automotive and industrial automation sectors. Their collaborative leadership promotes a culture of excellence, enabling rapid product development and responsiveness to market demands.

Leadership Team

The Finance and Administration team at NOVELIC manages the company’s financial health and operational efficiency. This team is responsible for budgeting, forecasting, financial reporting, and ensuring compliance with regulatory standards. By providing strategic financial insights and administrative support, they enable NOVELIC to allocate resources effectively and drive growth in the evolving technology landscape.

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Other teams

Embedded Software Development

Engineering and Design

Sales and Marketing

Leadership Team

Finance and Administration