NOVELIC is the world’s leading self-sustaining provider of mmWave radar sensors, perception solutions, and full-stack embedded systems. Our company has over 10 years of market presence and more than 130 engineers in multidisciplinary teams.We have a large portfolio of mmWave radar sensors and IPs that enable the development of custom products forautomotive, autonomous driving, robotics, Industry 4.0, and IoT systems. NOVELIC also does full-cycle development of electronics and software systems for ADAS, AGV, and industrial automation, including annotation tools, ECU hardware/software development and testing, and HIL development.Our solutions are based on the existing in-house developed platforms and various projects we have completed. NOVELIC teams have expertise in numerous domains necessary to build today’s complex products – embedded software, hardware, algorithms, machine learning, FPGA, mechanics, functional safety and requirements, and others. Consequently, NOVELIC designs pioneering products with a significantly shorter time to market.

Autonomous Vehicles

Computing

NOVELIC

Darko Tasovac

Veljko Mihajlovic

Dr. Veselin Brankovic

Slobodan Zepinic

Slavisa Nikolic

Dragana Cosic

The Leadership Team at NOVELIC drives the strategic vision and operational efficiency of the company, ensuring alignment across all departments to foster innovation in mmWave radar and perception solutions. Comprising top executives with expertise in sales, technology, and operations, the team is responsible for setting goals, making critical business decisions, and steering the organization toward sustainable growth in the automotive and industrial automation sectors. Their collaborative leadership promotes a culture of excellence, enabling rapid product development and responsiveness to market demands.

Leadership Team

Embedded Software Development

Engineering and Design

Sales and Marketing

Leadership Team

About

Team members

Other teams at NOVELIC

Embedded Software Development

Engineering and Design

Sales and Marketing