NOVELIC is the world’s leading self-sustaining provider of mmWave radar sensors, perception solutions, and full-stack embedded systems. Our company has over 10 years of market presence and more than 130 engineers in multidisciplinary teams.We have a large portfolio of mmWave radar sensors and IPs that enable the development of custom products forautomotive, autonomous driving, robotics, Industry 4.0, and IoT systems. NOVELIC also does full-cycle development of electronics and software systems for ADAS, AGV, and industrial automation, including annotation tools, ECU hardware/software development and testing, and HIL development.Our solutions are based on the existing in-house developed platforms and various projects we have completed. NOVELIC teams have expertise in numerous domains necessary to build today’s complex products – embedded software, hardware, algorithms, machine learning, FPGA, mechanics, functional safety and requirements, and others. Consequently, NOVELIC designs pioneering products with a significantly shorter time to market.

Autonomous Vehicles

Computing

NOVELIC

Darko Tasovac

Veljko Mihajlovic

Dr. Veselin Brankovic

Slobodan Zepinic

Slavisa Nikolic

Dragana Cosic

The Sales and Marketing team at NOVELIC is responsible for driving revenue growth and brand awareness by promoting the company’s innovative mmWave radar sensors and perception solutions across various industries. This team strategizes and executes sales initiatives, develops key customer relationships, and implements marketing campaigns that highlight NOVELIC's technological advancements. Through collaboration with engineering and product teams, they ensure that potential clients understand the full capabilities of NOVELIC's offerings, ultimately shortening time to market and enhancing customer satisfaction.

Sales and Marketing

Embedded Software Development

Engineering and Design

Sales and Marketing

About

Team members

Other teams at NOVELIC

Embedded Software Development

Engineering and Design