Novella
Einat Anidjar is a seasoned operations and supply chain professional currently serving as the Chief Operating Officer at Novella since August 2025. Prior experience includes leadership roles at TopGum Industries as Head of Supply Chain, where Einat managed key operational processes, and at SodaStream International, Ltd. as Head of Production & Capacity Planning, focusing on enhancing operational flexibility and data management. Einat also held notable positions at Lycored, first as Head of Global Supply Chain and subsequently as Global Demand and S&OP Leader, where strategies and processes were established for effective production and procurement management. Einat's career began in the Economics Department at Lycored, where responsibilities included sales analysis and financial reporting. Einat holds a Bachelor of Arts in Economics from Ben-Gurion University of the Negev.
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Novella
Novella’s magic is in plant cells. We are culturing the next generation of plant-based products – cherry-picking cream of the crop micronutrients and functionality. In controlled, low-risk environments, the expert Novella team cultivates natural, better-for-you ingredients that the body can use easily. These clean-label, non-GMO ingredients are precise and product-ready, often requiring no extraction. Furthermore, Novella can do it sustainably – using transparent, traceable, sterile production.