Rocio Herraiz Zulueta

Rocio Herraiz Zulueta has an extensive work experience in PR and brand communications. Rocio currently holds the position of Global Head of PR & Brand Communications at Noventiq, leading their communications campaign for their IPO debut and overseeing the communications strategy for their Nasdaq listing journey. Prior to this, they were the Director of PR & Brand Communications at Zego, where they developed a corporate communications and thought leadership strategy and executed a brand positioning campaign. Rocio also has experience at SiteMinder, where they held various roles such as Manager of Brand Communications & PR for EMEA & LATAM, and Senior Executive of Brand Communications & PR for EMEA. Rocio has also worked at Amadeus IT Group, Vocento, REAL AUTOMÓVIL CLUB DE ESPAÑA - RACE, Museo Nacional del Prado Difusión, Mediaset, and hola in different communication and sales roles.

Rocio Herraiz Zulueta completed their education with a Journalism Bachelor's Degree from the University of Navarra between 2008 and 2013. Rocio also pursued a degree in History from the same university from 2008 to 2012. In addition to their formal education, Rocio has obtained several certifications, including "Crisis Communications Strategy" from Brunswick Group in 2017 and "Search Engine Optimization (SEO) Fundamentals" from Amadeus IT Group in 2015. Rocio has also completed various courses on LinkedIn, such as "Writing to Be Heard on LinkedIn" in 2020 and "Marketing Foundations" in 2023. Rocio has a Leaving Certificate Examination from St. Mac Dara's Community College in 2008 and has participated in a Social Media seminar at the Confederación Empresarios de Navarra (CEN).