Patrick Caffrey holds extensive experience in marketing and brand management within the digital betting and gaming industry. As the Irish Country Manager at Novibet since April 2024, Caffrey leads strategic initiatives to enhance market presence. Previously, Caffrey served as Head of Brand and Head of Digital/Marketing at BoyleSports from January 2017 to May 2024, where responsibilities included developing comprehensive marketing strategies, leading digital teams, and managing cross-channel campaigns for both local and international markets. Caffrey's earlier roles at Paddy Power Betfair involved acquisition management and strategic innovation for online gaming, while initial experience at Maxus focused on media buying and planning. Caffrey holds a Master of Science in Marketing from University College Dublin and a Bachelor's Degree in Business, Marketing, and Internet Business from Dundalk Institute of Technology.
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