Breanna Erickson

Media Strategist at Novus Media LLC

Breanna Johnson has a diverse work experience in the media and marketing industry. Breanna began their career as a Credit Card Sales Representative at the Minnesota Twins where they focused on face-to-face sales, marketing, and customer service. During their time at the Minnesota Twins, they collaborated with their team to determine game-day marketing strategies and set sales goals. Breanna also played a key role in promoting U.S. Bank through corporate partnerships and using self-designed marketing tactics to entice fans to sign up for the Twins Rewards program.

After their role at the Minnesota Twins, Breanna joined City Pages as an Account Executive, where they helped businesses strengthen their brand and increase profits through print and digital advertising mediums. Breanna assisted in the development of creative marketing campaigns and worked with clients to develop campaigns that effectively met their advertising goals and needs.

Breanna's most recent position was as a Media Strategist at Novus Media Inc., where they worked closely with Account Executives on reporting, recommendations, and media schedules. Breanna was involved in all stages of strategic planning and campaigns, from new market analysis to publication recommendations to campaign execution. Breanna also managed data in the company's internal proprietary system and effectively communicated with internal departments, teams at other agencies, clients, vendors, and publications.

Overall, Breanna Johnson possesses a strong background in sales, marketing, and media planning, with a focus on client relationship management and campaign development.

Breanna Johnson obtained their Bachelor's Degree in Marketing from Minnesota State University, Mankato, where they studied from 2008 to 2012. In addition to their bachelor's degree, they also hold a certification in Marketing Foundations from The Trade Desk's Edge Academy, which they obtained in March 2021.

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