Isobel Hopkins

Isobel Hopkins is a seasoned marketing professional currently serving as the Growth Marketing Manager at Grind, a certified B Corp, since September 2024. Previously, Isobel worked as the Paid Social Manager at Sky, focusing on paid social media marketing for NOW Entertainment's cinema and sports sectors across platforms like META, Snapchat, TikTok, and Reddit. Isobel's experience at Lick spanned roles from Digital Marketing Manager to Performance Marketing Executive, where responsibilities included optimizing paid social campaigns and expanding product lines. Additionally, Isobel was recognized among the top 1% of applicants for the Jumpstart Graduate program, and had a significant role as Marketing Manager at People's Story, producing engaging content and managing marketing campaigns. Isobel began their career at Collingwood Home, enhancing brand reach through digital marketing strategies. Isobel holds a Master of Arts in History and a Bachelor of Arts in History, both from Durham University.