now what
Emma Berry is a Senior Strategist at now what since June 2021, where responsibilities include leading primary research to uncover consumer insights, managing complex project details, and developing engaging deliverables for major brands like Dove, Heineken, and Nike. Previously, Emma served as a Strategist and Senior Brand Planner at Ogilvy from September 2018 to June 2021, focusing on creative briefs and launching new brand offerings in competitive markets. Earlier experience includes roles at Harrison and Star as a Copywriter Intern and at the John F. Kennedy Center for the Performing Arts as a Development Intern. Emma holds a degree in Culture and Politics with a focus on International Relations from Georgetown University, where attendance spanned from 2014 to 2018.
now what
We work with organizations to take on their complex, left-brain-won’t-fix-it, haven’t-been-cracked-yet questions. The big questions about culture, brands, behaviors, and the future. The ones that C-Suites and Insights, Brand, and Innovation teams are asking. The ones that require the most creative (and innovative) approaches. The questions that ultimately lead us to answer, Now What?