Sabine Kässmann

Sabine Kässmann is an accomplished marketing professional with extensive experience in search marketing and online advertising. Currently serving as the Head of Search at NP Digital since June 2024, Sabine previously held the position of Director Search and Global Search Lead for Mercedes-Benz at team x (Omnicom) from July 2019 to June 2024. Prior roles include Global Search Marketing Lead at Skillers GmbH, Head of Online Marketing at QUISMA GmbH, and Senior Account Manager across various companies including Booming GmbH, QUISMA, and GroupM Spain, where Sabine managed accounts for prestigious clients such as Mercedes-Benz, Telefonica, and Ford. Sabine holds a Master’s Degree in Marketing and Operations Research from the University of Tübingen and has also studied International Marketing at the Università degli Studi di Milano-Bicocca.