NRG Agency
Martin Sohtell is an experienced executive with a diverse background in commercial leadership, entrepreneurship, and marketing within various sectors. Currently serving as Chief Commercial Officer at Nordic Retail Group since May 2021 and as CEO and Founding Partner at Digital People, Martin has previously held significant roles such as Chief Commercial Officer and Co-founder at Idfyed, which offers a digital identity platform. Additional experience includes Commercial Director at Aston Harald Sports, where Martin managed initiatives in high-end catamaran racing, and ownership and senior consulting roles at Brandspot AB, focusing on sponsorship and event management. Their academic contributions include lecturing on brand management and sponsorship at the University of Borås and a professional foundation as an officer in the Swedish Royal Marines.
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NRG Agency
NRG Agency is your partner in brand activation. We help our clients succeed in a competitive landscape. Specialising in 360-campaigns where we combine smart, data-driven market insights with nearly 30 years of hands-on experience. We ensure your brand connects with customers at every touchpoint, whether they’re in the store, on the bus, or in the sofa.