Florian Schnitzler currently serves as the Head of the Start-up/Scale-up unit & Israel as well as the Head of unit CEE & MENA at NRW.Global Business, the trade and investment agency of North Rhine-Westphalia, since November 2022. Previously, Florian Schnitzler held the position of Senior Trade Advisor for ICT & Media and Start-up Coordinator in the DACH area at Business France from August 2014 to October 2022, focusing on market studies, event management, and business development for French firms in Germany. Prior experience includes roles in sales and marketing at TIMOCOM, business development at Finance active, strategic studies at SaarLB, and product management at Groupe Smart&co. Florian Schnitzler's educational background features a Double Master of Science in Global Business and SME Management from Université de Rennes I and a Double Master of Science in Innovation Management from the University of Augsburg.