NS BlueScope
James Li has a diverse work experience spanning multiple industries and roles. James currently holds the position of Vice President, Business Transformation at NS BlueScope, where they are responsible for strategy, innovation, and marketing. In this role, they focus on transformative strategic initiatives for the global leader in premium branded coated and painted steel products.
Prior to their current role, James served as the Director of Corporate Development & Communications for Greater China at Ecolab from 2014 to 2023. Before that, they worked at Ingersoll Rand as the Director of Strategic Business Development and a Senior Business Development Manager from 2007 to 2014.
James also held the position of Marketing Manager, China at Elkay Manufacturing, where they were responsible for M&A, strategic marketing, market communications, export sales, and customer service. James worked at the company from 2004 to 2006.
Earlier in their career, James worked as a Consultant at L.E.K. Consulting, managing market study, market entry strategy, and M&A projects. James also worked at Freshfields Bruckhaus Deringer as a Legal Assistant, conducting legal due diligence for M&A projects.
James began their career as an Account Executive at Ogilvy & Mather, executing advertising campaigns, and as a Project Assistant at Nantong Economic & Technological Development Zone.
Overall, James Li has extensive experience in business transformation, corporate development, strategic business development, marketing, and consulting across a range of industries.
James Li earned their B.A. degree in British & American Language and Literature from Fudan University, where they studied from 1989 to 1993. James further pursued their education at the University of Washington - Michael G. Foster School of Business, where they obtained an MBA degree with a focus on Marketing, completing their studies from 2000 to 2002.
NS BlueScope
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NS BlueScope is a 50:50 joint venture enterprise between BlueScope and Nippon Steel & Sumitomo Metal Corporation of Japan. NS BlueScope Coated Products serves the building construction, manufacturing and home appliance industries with innovative, high quality coated and painted steel products across ASEAN and North America region. For more than five decades, we have carefully nurtured and continued to build on our reputation for unsurpassed quality in premium steel products and pre-engineered solutions for Projects, Retail, Manufacturing and Home Appliances segment. Our extensive R&D investments have resulted in a worldwide reputation for trusted products. Our brands like COLORBOND® and ZINCALUME® steel and LYSAGHT® steel building products, as well as our Butler® custom engineered building solutions are prized assets. Today, NS BlueScope is a name synonymous with high quality, innovation and solution design. You will find our steel products in homes, shopping malls, offices and factories, amongst others. Our iconic buildings include Singapore’s The Esplanade, F1 Pit Building, Marina Bay Sands & Skypark, Outram MRT, Sengkang Sports Complex, Malaysia’s Twin Towers, University Malaya Examination Hall, Setia Alam Convention Center, Bangkok’s Suvarnabhumi Airport, and Indonesia’s Grand Indonesia Shopping Town and the new Terminal 3 Soekarno-Hatta Airport. Our metal coating, painting and roll-forming businesses employ over 3,000 people across 29 plants in Indonesia, Thailand, Malaysia, Vietnam, Singapore, Myanmar, Philippines, Brunei and the United States.