Anna Balasa

Anna Balasa is an experienced marketing professional with a strong background in digital marketing and strategic planning. Currently serving as a Senior Marketing Manager at NS&I since November 2019, Anna is responsible for the strategic development and implementation of a digital-first approach, managing multi-million-pound budgets, and overseeing search engine marketing initiatives. Previous roles include Digital Media Planner/Buyer at News UK, Owner of Anna Balasa Digital Marketing, and Marketing and Communications Manager at Total Fitness Concept Sp. z o.o. Anna possesses a Master’s degree in Polish Philology with a specialization in Communication, Advertising, and PR, complemented by extensive hands-on experience across various marketing roles in both agency and in-house environments.