NTUC Enterprise
Catherine Lam (林思雅) is a seasoned product management professional with extensive experience in loyalty, memberships, and promotions at FairPrice Group since September 2022. Prior to this role, Catherine was a Senior Product Manager at Grab from June 2021 to August 2022, focusing on map-making through a crowdsourcing method, where initiatives included launching and piloting map features. Catherine's earlier experience includes serving as a Product Manager at EdgeProp Singapore, successfully managing the launch of products such as Inspector Plus and Prop Points Credit System, and as a Product Owner at Airbnb, where marketing efforts covered various Asia-Pacific regions. Catherine holds a Master’s degree in Asian Studies from Nanyang Technological University Singapore and a Bachelor's degree from the Hong Kong University of Science and Technology.
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NTUC Enterprise
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NTUC Enterprise Co-operative Limited is the holding entity and single largest shareholder of the NTUC group of Social Enterprises. We aim to create a greater social force to do good by harnessing the capabilities of the social enterprises to meet pressing social needs in areas like health and eldercare, childcare, daily essentials, cooked food, and financial services. Serving over two million customers, NTUC Enterprise wants to enable and empower all in Singapore to live better and more meaningful lives. The NTUC Enterprise Centre of Excellence for Data, Digitalization and Technology leads the transformation of the NTUC Social Enterprises by leveraging digital technologies to become more nimble, adaptable, and innovative in today’s digital age. The NTUC Enterprise Centre of Excellence for Data, Digitalization and Technology has been registered as NTUC Enterprise Nexus, a wholly owned subsidiary of NTUC Enterprise.