Catherine Lam (

Catherine Lam (林思雅) is a seasoned product management professional with extensive experience in loyalty, memberships, and promotions at FairPrice Group since September 2022. Prior to this role, Catherine was a Senior Product Manager at Grab from June 2021 to August 2022, focusing on map-making through a crowdsourcing method, where initiatives included launching and piloting map features. Catherine's earlier experience includes serving as a Product Manager at EdgeProp Singapore, successfully managing the launch of products such as Inspector Plus and Prop Points Credit System, and as a Product Owner at Airbnb, where marketing efforts covered various Asia-Pacific regions. Catherine holds a Master’s degree in Asian Studies from Nanyang Technological University Singapore and a Bachelor's degree from the Hong Kong University of Science and Technology.