Samantha Tai

Samantha Tai has extensive experience in marketing and sales roles. Samantha currently works at NTUC FairPrice as the Lead HABA Marketing and previously held the position of Manager, Product Sales & Promotions. In these roles, they developed and implemented marketing initiatives, drove sales growth, and executed promotional campaigns. Samantha also has experience in brand management at Starwood Hotels & Resorts Worldwide, Inc. and media planning and execution at TMP Worldwide (S) Advertising Pte Ltd and MPG Singapore. Samantha began their career as a Trainee Media Planner at Starcom MediaVest Group (Malaysia). Overall, Samantha has a strong background in marketing and sales with a focus on driving sales growth and delivering customer-focused initiatives.

Samantha Tai completed a diploma in Mass Communication/Public Relations from Tunku Abdul Rahman University of Management and Technology from 2003 to 2005. Samantha then pursued a Bachelor's degree in Mass Communication/Public Relations from Universiti Tunku Abdul Rahman (UTAR) from 2005 to 2007.