Gary F.

Gary F. has a diverse work experience starting from their role as a Market Research Analyst (Intern) at Sanofi-Aventis in 2011. Gary then worked as a Marketing Analyst at Lazada Group in 2012 and as an Onsite Marketing Executive at Zalora SEA from February 2013 to June 2013. Following that, they joined VML Qais and held the positions of Senior Media Executive from July 2013 to January 2015, and Media Manager from January 2015 to February 2016.

Gary then joined Starcom as a Performance Manager from June 2016 to September 2016. From September 2016 to August 2018, Gary worked at dentsu X as a Performance Manager, where they developed paid media strategies, optimized campaigns, and built scalable multi-touch attribution campaigns. Gary was then promoted to the position of Associate Performance Director from September 2018 to February 2019, and later served as a Performance Director from March 2019 to August 2021.

Their most recent position is at Income, where they started in August 2021 as a Performance Manager and subsequently became the Lead Growth Acquisition in October 2022.

Gary F. obtained a Higher School Certificate in Economics and Accounting from the University of Cambridge in 2005. Gary then pursued a Bachelor's degree in Law, Economics, and Management with a specialization in Econometrics at Université Lumière (Lyon II) from 2005 to 2008. In 2008, they enrolled in La Trobe University for a Master's degree in Law, Economics, and Management, completing it in 2009. Gary F. furthered their education at Université Lumière Lyon 2, where they obtained a Master's degree in Information Technology with a specialization in decision support systems and statistical IT, earning a distinction in 2011. Gary also obtained various certifications in Analytics, Adwords Fundamentals, and Display Advertising from Google in 2015.