Ruth True

Founder at Nube

Ruth True is a seasoned entrepreneur with extensive experience in sustainable fashion and consumer goods. As Co-Founder of Regenerated Textiles since January 2021 and Founder of Nube since January 2013, Ruth True is dedicated to creating sustainable activewear that promotes conscientious shopping. Previously, as Owner of NuBe Green from January 2009 to February 2018, Ruth True operated a mercantile focused on eco-conscious, locally-made products, while supporting artists and fostering a mindset of sustainability among consumers. Ruth True holds a Bachelor's Degree in Marketing from Seattle University.

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Seattle, United States

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Nube

*we are now closed* thank you for all your support ! Nube makes US made activewear from recycled materials. We started Nube because we believe that being eco-friendly doesn’t mean you should have to sacrifice design. So we collaborate with artists around the world to create products and prints everyone can love. We want to make clothing you can be excited to wear and proud to support. Our recycled fabrics use a resource that already exists (used water bottles) and creates less waste for the planet.


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