Jordan Betten

Product Manager at Nucraft Furniture Company

Jordan Betten, MBA, currently serves as a Product Manager at Nucraft Furniture, where responsibilities include analyzing product data and collaborating with cross-functional teams to innovate commercial furniture. Previous experience includes roles at Steelcase, where Jordan advanced from Specialist to Sr. Product Marketing Specialist, focusing on product lifecycle management and market introduction. At Hope College, Jordan coached start-up founders on business planning and financial projections as a Finance Coach for the Hope Entrepreneurial Institute. Additional roles include Project Manager at Blom Studios, where project timelines and performance were managed, and Analyst at Preferred Automotive Collection, focused on data analysis and contract negotiations. Jordan holds a Master of Business Administration from Western Michigan University and a Bachelor's degree in Business Administration from Hope College.

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