Letícia Schmied-Costa

Letícia Schmied-Costa has a diverse work experience in digital marketing and e-commerce. Letícia currently works as an E-Commerce Lead at Nuki Home Solutions GmbH, where they are responsible for product and website marketing, developing upselling opportunities, and implementing CRM and marketing automation strategies. Prior to this role, Letícia worked as an Online Marketing Manager at the same company.

Before joining Nuki Home Solutions, Letícia worked at Up to Eleven Digital Solutions GmbH as an SEO/SEA Manager. Letícia'sresponsibilities included managing the overall SEO strategy, web analytics, content strategy, and creating and optimizing SEA and social media advertising campaigns for international markets.

Letícia also has experience as a Performance Marketing Manager at EN GARDE, where they created and managed ads on social media platforms and Google Ads. Letícia also wrote performance reports using insights and data from Google Analytics.

At the start of their career, Letícia worked as a Social Media Analyst at Woden! Comunicação Interativa, where they managed social media presence for various clients, created content, and monitored social network channels.

Throughout their work experience, Letícia has gained expertise in various aspects of digital marketing such as product promotion, CRM and marketing automation, SEO, SEA, social media advertising, and performance analysis.

Letícia Schmied-Costa completed their Bachelor's degree in Communication and Media Studies from Universidade Federal Fluminense from 2008 to 2012. In 2011, they also attended Università degli Studi di Siena, where they studied Scienze della Comunicazione for a brief period. Currently, Letícia is pursuing a Master's degree in Communication and Media Studies at FH Joanneum, which they started in 2017 and is expected to complete in 2023.