Andrew Firmin

Andrew Firmin is a seasoned digital marketing professional with extensive experience in driving digital growth across various brands and sectors. Currently serving as Head of Digital Acquisition & Analytics at Nuna since September 2022, Andrew oversees digital marketing initiatives for Nuna, Joie, and Graco. Previously, Andrew founded Custom Made Digital, aiding small to medium-sized businesses in their digital strategies. Andrew's career includes roles such as Performance Marketing Director at The Bicester Village Shopping Collection, where leadership encompassed digital touchpoints across multiple channels, and significant positions at Debenhams, managing digital customer journeys and international trade. Andrew began a career in digital marketing at Argos, progressing through roles such as Online Customer Acquisition Manager and Affiliate Manager. Education includes a BA in History from the University of Leicester.