NunkyWorld
Marisa Pajares has a diverse and extensive work experience. Marisa started their career in 1995 at Telefónica as a Marketing Intelligence Director, where they worked until 2007. Following this, they joined Yell as a Change Management Senior Manager from 2007 to 2008. Subsequently, they worked at Yell Group as the Head of Digital Products from 2009 to 2010, and then at Yell Publicidad as the Key Accounts Development Senior Manager from 2010 to 2011. In 2012, Marisa joined hibü as the Head of Digital GTM Spain, and worked there until 2013. Finally, they served as the Managing Director at Nunkyworld from 2014 onwards.
Marisa Pajares attended Alliance de Paris but did not complete a degree there. Marisa then went on to study at Universidad Complutense de Madrid, where they earned a Bachelor's degree in Sociology. Following that, they attended Universidad Internacional Menéndez Pelayo, but no specific degree or field of study is mentioned.
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NunkyWorld
Who has the power in the companies? Most of people may think of someone within the organization; however, the combination of technology and social media has given the power to the customer. In the collaborative economy's era, the client exerts his power through the recommendation. The 21st century's consumers are less permeable to traditional corporate communication and marketing by the companies. They value more the advice of friends and family rather than the experts' opinion, therefore the company must put the customer at the center so that it becomes a Customer Centric Company. This new environment fueled by the power of recommendation forces us to redefine what and how the user experience is while seeking excellence in relationships, not only with consumers but with all the stakeholders. In order to achieve this, it's necessary to address the transformation and cultural change of the company, from the Board of Directors and the CEO to the most recent incorporations at the Human Resources department. Is in this evolution of the company where we can help. NunkyWorld is a strategic consulting boutique: we seek to offer a customized solution for the growth of the company. What is Nunky? Nunky is a group of experts in strategic analysis, value creation and corporate marketing. What is World? World is a network of trusted partners in which we support each other to develop our projects. Here at Nunky, we analyze maturity level of companies in 5 different areas (business model, customer centric, corporate governance, digital and innovation) to understand how the disruptive changes of the Third Industrial Revolution affects them. Based on this analysis we look for the most suitable partners to evolve the company, functioning as a Project Management Office. Our goal: to incorporate innovation as a natural evolution of processes. Our desire: to be your business partner to grow together in this collaborative economy we are living in.