Nicole Schrade

Nicole Schrade is an experienced professional with a strong background in sales and research management. Currently serving as Manager Sales at NürnbergMesse GmbH since December 2021, Nicole is responsible for the implementation and management of sales strategies for the IWA OutdoorClassics, including the development and execution of sales and campaign plans. Prior to this role, Nicole spent nearly two decades at GfK as a Research Manager, overseeing independent project management for a diverse portfolio of complex studies and providing comprehensive support to key strategic clients. Nicole is also pursuing a Diplom in Betriebswirtschaftslehre at Friedrich-Alexander-Universität Erlangen-Nürnberg, reflecting a commitment to further education in the field.