Virpi Hopeasaari

Virpi Hopeasaari has a diverse work experience in the field of communications and marketing. Virpi started their career at KTA Group as an Assistant for the CEO in 1988, and then moved on to work at GWS Group as a Communications, PR, and HR specialist from 1989 to 1993. Virpi took a break to focus on raising their children from 1993 to 1996. Following that, Virpi worked at the European Commission DG 23 / Euro Info Center-network as a business consultant and communications expert from 1996 to 1998. Virpi then joined EuCCo European Consultancy for Communication as a Journalist, Copywriter, and Communications and Marketing Consultant until 2011.

From 1998 to 2011, Virpi also embarked on their own entrepreneurial venture. In 2010, they joined Messeforum Oy as the Communications and Marketing Director, where they provided exhibition services, stand design, stand construction, and project management. In 2011, they took up a similar role at Messe Frankfurt Finland, overseeing marketing and communications for their trade fair portfolio. Additionally, they were responsible for sales of Messe Frankfurt's design and consumer goods shows in Finland. In the same year, Virpi joined NürnbergMesse Finland as the Communications and Marketing Director, managing marketing and communications for NürnbergMesse's trade fair portfolio. NürnbergMesse is a renowned trade fair organizer in Germany and worldwide, specializing in various fields of industry.

Virpi Hopeasaari began their education in 1981 at the University of Tampere 1925-2018, where they pursued a Master of Science (MSc) degree. Virpi focused their studies on international politics, journalism, French, and international law, completing their degree in 1987. In 1987-1988, they attended Université Paris-Sorbonne to study business and French but did not obtain a degree. In 1989-1990, Virpi pursued a diploma in communications at the Institute of Marketing. Continuing their education at the same institute, they obtained a diploma in business administration in 1991-1992. In 2013, they attended Messe Frankfurt Akademie for a short course on value-based sales. In 2014, Virpi obtained a degree in consultative sales from the same institution.