Callie Baker

Vice President Of Data & Insights

Callie Baker is a seasoned professional with extensive experience in data and insights management, currently serving as the Vice President of Data & Insights at Nutrafol since July 2020. Prior roles include Independent Consultant specializing in data strategies for clients such as Nutrafol and KULE, and Vice President of Operations & Product at Reachify, where strategic product management and team leadership were key responsibilities. Callie has also held analytics management positions at Cole Haan, Brooks Brothers, and New York & Company, focusing on consumer behavior analysis and eCommerce performance. Callie Baker earned a Bachelor of Business Administration in Marketing and Finance from Loyola Marymount University.

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