Laíza Buchala

Laíza Buchala currently serves as the Global Director of Product Marketing at Nuvemshop, following extensive roles in product management and marketing across various companies. Previously, Laíza held leadership positions at Zé Delivery and AB InBev, focusing on product data, personalization, and loyalty programs. Experience includes managing the launch and growth of omnichannel loyalty initiatives in Brazil and Mexico, as well as optimizing logistics for a courier app. Prior work at Grupo Boticário involved overseeing the direct selling system and customer journey, while earlier roles at Easy Taxi and Procter & Gamble emphasized growth strategies and operational improvements. Laíza holds a Food Engineering degree from USP and has completed additional studies in product strategy and related fields.