Kumud Lata

Kumud Lata has a robust background in marketing with a focus on market research, communication, and demand generation. Currently serving as Manager of Marketing Services at NUZIVEEDU SEEDS LIMITED since September 2021, Kumud is responsible for executing digital campaigns and developing demand generation plans. Prior experience includes roles at Coromandel International Limited, where Kumud held positions as Product Manager for SND Retail and Deputy Manager for CRM and Market Research, contributing to brand strategy and market analysis. Kumud's earlier experience at Indian Immunologicals Limited as a Senior Product Executive involved defining brand propositions, coordinating marketing initiatives, and conducting market competitive analyses. A summer trainee role at Netafim Irrigation India Pvt Ltd provided valuable insights into agricultural marketing. Educational qualifications include a PGDABM from the National Institute of Agricultural Marketing and a BSc (Hons) in Horticulture from the College of Horticulture, ANGRAU.