Alan García

Sr. Director, Customer Lifecycle Management at NW Natural

Alan García has extensive experience in marketing and customer lifecycle management. Alan has held senior leadership positions in various companies, including NW Natural, Interject Data Systems Inc., Interject Data Systems, Simple Finance, The Standard, Banfield Pet Hospital, HP, Gillette, and Nestlé. Throughout their career, Alan has been accountable for developing and executing marketing strategies, driving customer growth, and enhancing customer experience. Alan has expertise in areas such as brand strategy, value proposition, product positioning, customer analytics, market research, and omni-channel communications. Alan has a successful track record of achieving business growth and improving customer satisfaction ratings.

Alan García's education history is as follows:

Alan García obtained an MBA degree in Marketing from the University of San Francisco School of Management from 1986 to 1990. Prior to that, they pursued MBA studies in Marketing at the Pepperdine Graziadio Business School from 1984 to 1986. Alan also completed their BA in Business Administration at California Lutheran University from 1980 to 1983.

In terms of additional certifications, Alan García has obtained the "Learning SharePoint Online" certification from LinkedIn in August 2022. Alan has also earned various badges from Salesforce Trailhead, including the "Accounts & Contacts Badge," "Chatter Basics Badge," "Data Management Badge," "Data Modeling Badge," "Lightning Experience Basics Badge," "Reports & Dashboards Badge," "Reports & Dashboards Quick Start Badge," "Salesforce Platform Basics Badge," and "UI Customization Badge." The specific months and years of obtaining these Salesforce Trailhead badges are not provided.

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Previous companies

The Standard logo

Timeline

  • Sr. Director, Customer Lifecycle Management

    August, 2019 - present

  • Senior Director Customer Acquisition

    September, 2016

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