Nyala Marketing
Joseph Minchin is an experienced marketing professional who founded Nyala Marketing in February 2023, serving as Managing Director, where the emphasis is on custom marketing strategies for B2B businesses. Prior to this, Joseph held multiple roles at The Marketing Practice from November 2018 to February 2023, including Senior Account Director and Global Client Practice Account Director, focusing on account-based marketing and demand generation for leading global technology firms. Joseph's earlier experience at Meridian West involved consulting on client relationships and project management for professional services, along with various roles at Mantrose UK Limited. Joseph holds a Bachelor of Arts in Philosophy from the University of Cambridge and a Graduate Diploma in Law from City, University of London.
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Nyala Marketing
Where sales cycles are complex and customer relationships are valued in the millions, you need a partner that understands your world and can deliver. We both know that form fills are not sales leads and that automatically inserting a customer’s name into generic emails is not an ABM strategy. Nyala’s consultants have helped the world’s biggest and most complicated B2B organisations to acquire and grow their most important customers globally. From start-up data workflow companies in Europe, to telecoms giants in the North America, from household-name systems integrators to the fledgling cloud powerhouses of tomorrow, our team has helped the best do even better. Whether you need advice with your marketing planning, are re-considering your ABM model, you need a support on a specific campaign, or you are building your indirect channel from scratch, this is what we’re here for. Nyala have proven methodologies to get from identifying the source of the marketing challenge to designing and delivering campaigns that solve them. Whether you need a small task force of highly specialised experts, or a deep delivery squad headed by an experienced B2B strategist, we compose optimal teams to meet the exact needs of the challenge at hand.