Wendy Ayche

Wendy Ayche is a seasoned entrepreneur and digital marketing expert with extensive experience across various industries. As the Founder of Nyan Heroes since September 2021, Wendy has pioneered a Play to Earn game on the Solana Blockchain. Wendy also established The Wonderful World of Wengie, which is Australia's third most subscribed beauty YouTube channel, and runs a fashion and beauty blog. Furthermore, Wendy serves on the Board of Directors for the Internet Creators Guild, supporting content creators with essential resources. Previous roles include Co-Founder and Product Manager at UniMi Cosmetics, CEO of StyleAlley, Head of Digital Marketing at SavvySME, and expertise in social media strategies at E-Web Marketing. Wendy's career began in finance and accounting with roles at Johnson & Johnson Pacific and Optus, following an educational background in Accounting and Advertising from the University of Technology Sydney.