Lauren Kerwin

Lauren Kerwin currently serves as the Director of Site Optimization at NYC Alliance, a position held since September 2024. Previous roles include Associate Director of Digital Product, Senior Ecommerce Manager, and Ecommerce Operations Manager at AM Retail Group from March 2020 to September 2024. Earlier experience encompasses the role of Ecommerce Manager at Daniel Wellington and various positions at PVH Corp., E.S. Originals, Anomaly, Townsquare Media, Showroom Seven, and as a Student Assistant at Sacred Heart University. Lauren completed the Health Coach Training Program in Holistic Health at the Institute for Integrative Nutrition in 2024 and holds degrees in Marketing and Fashion Merchandising from Sacred Heart University, along with an Omni-Channel Retail Certificate from the Fashion Institute of Technology.