Shahina Jawaid

Shahina Jawaid is an accomplished professional in brand and category management with extensive experience in the retail industry. Currently serving as AVP Brand Management at Nykaa since April 2024, Shahina oversees brand management for luxury beauty and fragrance brands. Previous roles include Category Head at More Retail Private Limited, leading a significant department in buying and merchandising for a variety of product categories. Shahina has also held positions as National Key Account Manager at Fast&Up India and Narang Group, and National Category Manager at Aditya Birla Retail Limited, where responsibilities encompassed managing national accounts, merchandise planning, and category management across personal care, beverages, FMCG, and general merchandise. Educational credentials include an Executive Education Programme from the Indian Institute of Management Ahmedabad and an MBA in Marketing from the National Institute of Agricultural Marketing, Jaipur.