Peter Bather

Peter Bather is an experienced marketing professional and educator with a comprehensive background in integrated marketing, CRM, and business development. Currently serving as an Adjunct Professor at New York University since May 2013, Peter teaches Finance for Marketing in the Integrated Marketing Masters program. Previously, Peter held executive roles including Vice President of CRM at FULLBEAUTY Brands, where leadership in print marketing encompassed multiple direct-to-consumer brands, and Vice President of Optimization Solutions at Clario Analytics, providing specialized expertise to various accounts. Additional positions include Chief Marketing Officer at Scientific Models Inc, VP of CRM and Analytics at Benchmark Brands, and VP Marketing roles at Hanover Direct Inc and Crosstown Traders Inc. Peter holds an MBA in Marketing from the University of Minnesota's Carlson School of Management and a BS in Economics with a minor in Quantitative Analysis from the University of Wisconsin-River Falls.