Carissa Perez is a seasoned professional in global social media marketing events, currently serving as Senior Manager at NYX Professional Makeup since March 2019. Previously, Carissa held key positions such as Manager of Influencer Partnerships at Digital Media Management, and Brand Integration & Talent Partnerships Manager at Beautycon Media, where responsibilities included overseeing branded talent campaigns for major global brands and developing influencer strategies. Earlier experiences include roles in box office coordination for prestigious film festivals, including Sundance and Tribeca, as well as a marketing and PR coordinator position at Zankyou, where significant increases in site traffic were achieved. Carissa holds a B.A. in Communications/Journalism from Mercyhurst University and furthered education at Universidad Nacional Autónoma de México.
NYX Professional Makeup
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NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today's emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color and tool needed to create makeup artistry at every level. Rooted in a professional artistry heritage, NYX Professional Makeup boasts a successful multi-channel approach at the forefront of digital and retail. A social media pioneer, NYX Professional Makeup is one of the most influential and top-ranked brands, and is followed by top beauty vloggers, Instagram stars, and their millions of fans. While headquartered in the heart of Los Angeles, NYX Professional Makeup is a global brand available in more than 70 countries at thousands of retailers consisting of specialty beauty and fashion stores, freestanding shops and beauty supply stores, as well as on www.nyxcosmetics.com.