Tara Parata

Tara Parata currently serves as the Head of Customer Contact Centre at NZ Transport Agency Waka Kotahi, a role held since May 2024. Prior to this, Tara worked at Genesis from July 2017 to March 2024, initially as the Group Platform Owner Customer Service and later as Head of Customer Care, where significant contributions included designing a vulnerable customer strategy in partnership with government and financial agencies, and leading initiatives to enhance customer engagement for Residential and SME sectors. Additionally, as Group Manager Customer Experience, Tara focused on cost reduction through digitization and process automation by managing cross-functional teams. Tara's earlier experience at Spark New Zealand from February 2012 to July 2017 included roles as Customer Delivery Manager and Digital Services Manager, where leadership in customer experience design and the development of digital service strategies was emphasized, notably the implementation of the "MySpark" online self-service platform.