O2O - One2One Digital Strategy
Ana Belén Martínez Moreno is a seasoned digital manager with extensive experience in project management and software development. Currently serving as Digital Manager Team Leader at O2O - One2One Digital Strategy since July 2013, Ana Belén oversees various mobile application projects, ensuring timely completion and client satisfaction. Previously, as Scrum Master at Lumata, Ana Belén led a multidisciplinary team in an agile environment, focusing on client/server integration. Ana Belén began a career at SECURITAS DIRECT ESPAÑA S.A.U. as an Analyst/Project Manager, advancing from a technical leader to managing project teams. Earlier roles include Programmer Analyst at Atos and Programmer at Coritel, where Ana Belén developed technical skills in Java and supported client interactions. Ana Belén holds a degree in Technical Engineering in Computer Programming from the Polytechnic School at Albacete, completed in 2004.
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O2O - One2One Digital Strategy
In O2O we have a team specialized on digital business that offers a consultancy service on Digital Strategy and Digital Transformation, lining up the needs Business and IT have, in areas such as innovation, mobility, e-commerce or process digitalization. Consequently, we help our clients take decisions on Digital business, online marketing, user experience, development and technology. Our help is based around 3 fundamental pillars: Strategic business & digital transformation consultancy, constant evolution (Devops), and Service guarantee. We manage digital projects for clients such as McDonald´s, Carrefour, ALSA, Meliá, Grupo Gmp, Provalliance, Línea Directa Aseguradora, National Express, Manchester City... We measure and track every event in those channels to guarantee the project reaches objectives and monetization goals, by using our own tracking solutions for sales, traffic and evolution of campaigns in real time. O2O has a multidisciplinary team composed of more than 100 specialists with the objective and focus of digital business optimization of our clients. Some of our services are: 1) Digital Business Consultancy and Transformation, 2) User Experience & Design Thinking, 3) Agile development of the projects, 4) Support, hosting and results optimization. 5) Innovation Management