Roberta Riddell

Roberta Riddell is an accomplished professional in the music and entertainment industry with extensive experience in tour management and event booking. Currently serving as the Senior Director of Booking for Snapdragon Stadium and OVG Southwest under Oak View Group since July 2023, Roberta oversees high-profile venues including Tahoe Blue Event Center, Acrisure Arena, and Heart Health Park. Prior to this role, Roberta spent nearly a decade at Live Nation Entertainment, progressing from Project Manager to Senior Director of North America Touring, where management of a significant revenue portfolio and execution of numerous tour events were key responsibilities. Early career experiences include an Agency Associate position at The Windish Agency and various internships, supported by a Bachelor of Science in Music Industry from Northeastern University.