Irene Kowalenko

Irene Kowalenko currently serves as Team Lead Business Insights & Category Management DACH+PL at Oatly since March 2024, previously holding roles as Business Insights Manager DACH & PL. Prior experience includes positions at Privatmolkerei Bauer GmbH & Co KG as Senior Manager Consumer & Market Research and Category Management Consultant, and at Haleon as Category & Shopper Strategy Manager OTC. Irene's career also features roles at Mars as Activation / Trade Marketing Manager and as Global Insights Manager a.i. at Bahlsen. A background in consumer and market analytics was developed at Procter & Gamble, where responsibilities included leveraging consumer insights for market strategies. Earlier experiences include a position as Student Research Assistant at Westfälische Wilhelms-Universität Münster and digital marketing projects at Henkel AG & Co KGaA. Irene holds a Master of Science in Business Administration from the University of Münster and a Bachelor of Science in Business Administration from the same institution, with additional coursework at Virginia Tech.