Nicu Bakhtiari is a seasoned social content specialist currently employed at Oatly since September 2024. Prior experience includes serving as an Account Manager at Dentsu Creative Amsterdam from May 2021 to October 2024, where key accounts included Zalando, Dyson, and Libresse, emphasizing campaign execution across digital and social media platforms. Previously, Nicu managed content projects for DGTL Festival as a Content Manager at Apenkooi Events, demonstrating expertise in aligning narratives with global marketing strategies. Additional experiences encompass freelance work as a project manager and social media producer, as well as roles at Warner Bros International Television Production and WILD FM Hitradio, where a notable achievement was launching a successful online video series to engage the younger audience. Nicu holds a Bachelor of Arts in Media and Entertainment Management from Inholland University of Applied Sciences.