OBEY Clothing
Abby Gogolin is an experienced Apparel Graphic Designer currently at OBEY Clothing since January 2021, focusing on graphic knit body designs for the Women's line while collaborating with a creative team to develop seasonal concepts. Previously, Abby has operated as a freelance Graphic Designer since September 2017, working with notable clients including Sims Snowboards, Novella Royale, and Nike x NBA. From October 2014 to September 2017, Abby held the role of Graphic Design / Creative Director at Joyfolie, overseeing photography, illustrations, and social media design. Prior experience includes graphic design and marketing at Mountain Media Magazine and a graphic designer role at Western Michigan University, where design projects encompassed a wide range of media. Abby earned a Bachelor of Fine Arts in Graphic Design from Western Michigan University and furthered education at the Studio Art Center International in Florence, Italy.
OBEY Clothing
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OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art. The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment. With biting sarcasm verging on reverse psychology, he goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas. OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design, work wear basics, as well as the elements and cultural movements Shepard has based his art career on. Through designers Mike Ternosky and Grace Lee, Shepard works to create designs that represent his influences, ideals and philosophy. OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. The medium is the message.