OBEY Clothing
Nicole Pedder is a versatile professional with extensive experience in marketing, illustration, and guide dog training. As a Marketing Specialist at OBEY Clothing since March 2020, Nicole enhances the brand's online presence in Europe and creates engaging content for ad campaigns. In addition, Nicole has been freelancing as an illustrator since January 2019, producing hand-drawn and digital designs for a variety of clients. From December 2016 to February 2020, Nicole served as a Mobility & Orientation Advisor and Guide Dog Trainer at KNGF Geleidehonden, training guide dogs and instructing visually impaired individuals. Earlier, from 2004 to 2015, Nicole worked as a hostess for various television production companies, ensuring a welcoming environment for audiences. Nicole holds education from the Royal Academy of Art in The Hague and the Amsterdam University of the Arts.
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OBEY Clothing
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OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art. The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment. With biting sarcasm verging on reverse psychology, he goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas. OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design, work wear basics, as well as the elements and cultural movements Shepard has based his art career on. Through designers Mike Ternosky and Grace Lee, Shepard works to create designs that represent his influences, ideals and philosophy. OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. The medium is the message.