OBEY Clothing
Virginia Bergereau has extensive experience in sales marketing coordination and customer service, currently serving in these roles at OBEY Clothing since June 2017. Prior to this, Virginia was involved with Greendog, the official OBEY distributor for France, Spain, and Portugal, from December 2013 to June 2017, where responsibilities included client management and order processing. Virginia's earlier experience includes positions in the culinary field, such as Ecailleur at The Shelbourne Dublin in 2007 and Demi-Chef de partie at Peploe's from 2006 to 2007. Educational qualifications include a degree in Culinary Arts from Escuela de Gastronomia y Hoteleria Uruguaya and a degree in French as a foreign language from CLE centro de lenguas extranjeras.
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OBEY Clothing
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OBEY Clothing was founded on the art, design and ideals of Shepard Fairey. What started for Fairey with an absurd sticker he created in 1989 while studying at the Rhode Island School of Design has since evolved into a worldwide street art campaign, as well as an acclaimed body of fine art. The OBEY campaign is rooted in the Do It Yourself counterculture of punk rock and skateboarding, but it has also taken cues from popular culture, commercial marketing and political messaging. Fairey steeps his ideology and iconography in self-empowerment. With biting sarcasm verging on reverse psychology, he goads viewers, using the imperative “obey,” to take heed of the propagandists out to bend the world to their agendas. OBEY Clothing was formed in 2001 as an extension of Shepard’s range of work. Aligned with his populist views, clothing became another canvas to spread his art and message to the people. The clothing is heavily inspired by classic military design, work wear basics, as well as the elements and cultural movements Shepard has based his art career on. Through designers Mike Ternosky and Grace Lee, Shepard works to create designs that represent his influences, ideals and philosophy. OBEY is about variety and experience, thinking about your surroundings and questioning the purpose. The medium is the message.