Cathy Cao is a seasoned marketing professional currently serving as Vice President of Marketing at Objective, Investment Banking & Valuation, focusing on Sell-Side M&A and Valuation Advisory Services. Previously, Cathy was Vice President, Digital & Marketing at Olive Tree Holdings, where significant achievements included the integration of advanced technology for demand generation and the development of a proprietary property database. Additional roles encompassed positions at General Assembly as a Digital Marketing Instructor, Meridian Capital Group in Digital Marketing & Growth, and various marketing roles at Compass, where Cathy significantly enhanced marketing strategies and business expansion efforts. Cathy holds a Bachelor of Arts from the University of Michigan and has studied Chinese at Shanghai International Studies University.
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Objective, Investment Banking & Valuation
Objective, Investment Banking & Valuation (“Objective”) is a leading investment banking and valuation firm that services middle market companies within our industry practices: Business Services, Consumer, Healthcare Tech & Services, Life Sciences Services & Tech, Manufacturing & Distribution, and Technology. Within our industry practices we offer an investment banking group providing sell-side advisory, and a full-service valuation group providing tax compliance, financial reporting, transaction opinion, and strategic advisory services. Founded in 2006, Objective’s seasoned professionals have collectively executed over 500 M&A advisory engagements and thousands of business valuations throughout their careers. Our firm’s name embodies our core mission: to help business owners achieve their objectives. Both of our Investment Banking and Valuation groups have been recognized countless times including Best Investment Bank & Valuation Firm 2022 USA, Industrials Deal of The Year (Between $50MM - $100MM) 2022, Technology Deal of The Year (Between $10MM - $50MM) 2022, Valuation Firm of The Year 2022, and many more. Securities Products offered through BA Securities, LLC Member FINRA (www.FINRA.org) SIPC (www.SIPC.org). Objective Capital Partners and BA Securities LLC are separate, unaffiliated entities.