Objective, Investment Banking & Valuation
Chanie Smith is a seasoned marketing professional currently serving as the Director of Marketing at Objective, Investment Banking & Valuation since January 2019, where the focus is on providing Sell-Side M&A and Valuation Advisory Services for middle market companies. Prior to this role, Chanie held positions at Poptik Agency, first as Marketing Operations Manager and then as Director of Operations, contributing to brand strategy and creating marketing collateral. Chanie Smith earned a Bachelor’s Degree in Business Administration with an emphasis in Marketing and a minor in International Studies from California State University, Chico, and also studied at De Haagse Hogeschool / The Hague University of Applied Sciences. Educational background includes completion of high school at Liberty High School in 2012.
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Objective, Investment Banking & Valuation
Objective, Investment Banking & Valuation (“Objective”) is a leading investment banking and valuation firm that services middle market companies within our industry practices: Business Services, Consumer, Healthcare Tech & Services, Life Sciences Services & Tech, Manufacturing & Distribution, and Technology. Within our industry practices we offer an investment banking group providing sell-side advisory, and a full-service valuation group providing tax compliance, financial reporting, transaction opinion, and strategic advisory services. Founded in 2006, Objective’s seasoned professionals have collectively executed over 500 M&A advisory engagements and thousands of business valuations throughout their careers. Our firm’s name embodies our core mission: to help business owners achieve their objectives. Both of our Investment Banking and Valuation groups have been recognized countless times including Best Investment Bank & Valuation Firm 2022 USA, Industrials Deal of The Year (Between $50MM - $100MM) 2022, Technology Deal of The Year (Between $10MM - $50MM) 2022, Valuation Firm of The Year 2022, and many more. Securities Products offered through BA Securities, LLC Member FINRA (www.FINRA.org) SIPC (www.SIPC.org). Objective Capital Partners and BA Securities LLC are separate, unaffiliated entities.