Objective, Investment Banking & Valuation
Cody McPherson is a seasoned investment banking professional currently serving as Vice President at Objective, Investment Banking & Valuation since April 2023, where the firm focuses on Sell-Side M&A and Valuation Advisory Services for middle market companies. Prior to this role, Cody held the position of Vice President at Salem Partners LLC from August 2022 to March 2023 and gained valuable experience at Canaccord Genuity - Global Capital Markets, starting as an Investment Banking Summer Analyst in May 2014, subsequently progressing to Analyst and then Associate until July 2022. Additionally, Cody began a career in investment banking as an Analyst at Primary Capital Inc. in 2016. Academic credentials include a Bachelor of Commerce in Finance from The University of British Columbia, earned in December 2014.
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Objective, Investment Banking & Valuation
Objective, Investment Banking & Valuation (“Objective”) is a leading investment banking and valuation firm that services middle market companies within our industry practices: Business Services, Consumer, Healthcare Tech & Services, Life Sciences Services & Tech, Manufacturing & Distribution, and Technology. Within our industry practices we offer an investment banking group providing sell-side advisory, and a full-service valuation group providing tax compliance, financial reporting, transaction opinion, and strategic advisory services. Founded in 2006, Objective’s seasoned professionals have collectively executed over 500 M&A advisory engagements and thousands of business valuations throughout their careers. Our firm’s name embodies our core mission: to help business owners achieve their objectives. Both of our Investment Banking and Valuation groups have been recognized countless times including Best Investment Bank & Valuation Firm 2022 USA, Industrials Deal of The Year (Between $50MM - $100MM) 2022, Technology Deal of The Year (Between $10MM - $50MM) 2022, Valuation Firm of The Year 2022, and many more. Securities Products offered through BA Securities, LLC Member FINRA (www.FINRA.org) SIPC (www.SIPC.org). Objective Capital Partners and BA Securities LLC are separate, unaffiliated entities.