Ligia Harumi Fujimoto

Ligia Harumi Fujimoto has a diverse and extensive work experience in marketing and communications. Ligia Harumi started their career as a Marketing Intern at Catarinense Importadora e Distribuidora in 2005. Ligia Harumi then worked at Delphi, initially as a Marketing Intern before progressing to roles such as Junior Marketing Analyst, Full Marketing Analyst, and eventually becoming the Brand and Communications Coordinator. At Delphi, they were responsible for communication and brand management in Latin America, coordination of trade marketing strategies, and strategic marketing planning.

In 2014, Ligia joined TOTVS as a Senior Marketing Analyst, where they oversaw marketing planning and budget control for the international market. Ligia Harumi also worked on content marketing and paid media strategies for Latin America. Later, they became a Marketing Coordinator at TOTVS, where they focused on communication and marketing planning for various sectors, managing a team of eight employees.

Most recently, Ligia worked at Objective as a Marketing Manager, responsible for structuring the marketing department and processes. Ligia Harumi expanded the team and established an inbound/content strategy, paid media, martech, and design. Ligia Harumi also led rebranding efforts and managed internal surveys to define the company's purpose and strategic positioning. Ligia then progressed to the role of Marketing Director at Objective, overseeing multiple departments and implementing agile management methodologies.

Throughout their career, Ligia has demonstrated strong leadership skills, strategic planning abilities, and a focus on enhancing brand visibility and positioning. Ligia Harumi has experience in various industries, including automotive, software solutions, and distribution.

Ligia Harumi Fujimoto completed their education with an MBA in Business Management with an emphasis on marketing from ESPM Escola Superior de Propaganda e Marketing in 2012. Prior to that, they obtained a Bachelor's degree in Marketing and Advertising from Universidade Metodista de São Paulo in 2008. Ligia Harumi also holds several additional certifications in Brand Leadership, Leading with Intelligent Disobedience, Marketing Tools: Digital Marketing, and Kanban Management Professional.