Xiaolu Qian

Xiaolu Qian is a seasoned marketing professional with extensive experience in various leadership roles across multiple industries. Currently serving as Senior Director of Marketing at Coty since October 2025, Xiaolu previously held senior positions at Wella Company, including Senior Director of EC & MKT and Strategy & BD Senior Director for APAC. Experience also includes roles as Corporate Strategy Director at Amer Sports and Strategic Planning Director at Converse. Notable work at Boston Consulting Group involved project leadership focusing on automotive and consumer goods, with significant contributions to product launch strategies, aftersales renewal for luxury automotive brands, and the development of omni-channel and e-commerce strategies for major companies. Early career experience includes positions at L'Oréal and Procter & Gamble, where Xiaolu managed marketing and market research initiatives. Xiaolu Qian holds an MBA from Northwestern University - Kellogg School of Management and a Bachelor of Engineering in Textile Sciences and Engineering from Donghua University.