Obsidianworks
Bobby Moore III is an accomplished marketing professional with extensive experience in strategy and brand development. Currently serving as Chief Strategy Officer at Obsidianworks since April 2021, Bobby previously held roles such as Marketing Account Lead at Game Seven Agency, where leadership of large-scale marketing initiatives for major clients like Nike and Beats By Dre was key. Prior experience includes Associate Marketing Manager at Mattel, Inc., contributing to successful licensing initiatives for iconic brands, and Brand Marketing Specialist at Beats By Dre, focusing on authentic cultural engagement. Early career positions included Marketing Coordinator at The Beachbody Company and Radio Promotion Assistant at Def Jam Recordings. Bobby holds a degree from California State University, Northridge.
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Obsidianworks
Obsidianworks is a culture-powered marketing agency co-founded by Michael B. Jordan and Chad Easterling, purpose-built for a more inclusive era of brand storytelling and to reflect the diverse community that they belong to. The agency focuses on cultural connectivity through brand strategy, digital, and social impact. The agency works with brand and talent partners to identify opportunities, create and execute innovative and culturally resonant campaign and activation, and connect with multicultural consumers in diverse communities. Obsidianworks is a minority business enterprise certified with the Southern California region of the National Minority Supplier Development Council. Jordan and Easterling lead the agency alongside a core team of senior leadership -- including CAA alum and nonprofit advisor René Spellman and creative and marketing agency veteran Bobby Moore III -- who bring deep expertise and unique perspectives that have helped establish the agency as a go-to resource for major global brands looking to reach millennial, Gen-Z, and multicultural communities. In June 2021, full-service cultural marketing agency 160over90 announced a strategic investment in and partnership with Obsidianworks. 160over90 is an integrated part of the Endeavor network, which includes entertainment agency WME and sports, fashion, and events leader IMG. With offices in seven countries around the world, the strategic partnership with 160over90 expands Obsidianworks' scale to span experiential, creative, public relations, digital, social, impact, influence, higher education, and more.