Perla Patricia Cuellar Ruiz

Perla Patricia Cuellar Ruiz is a seasoned marketing professional with extensive experience in influencer and social media strategy. Currently serving as a Senior Influencer and Social Media Executive at Ocado Retail Ltd, Perla leads partner content KPIs and strategy, engaging with notable partners and internal stakeholders to maximize ROI. Previous roles include Campaign Executive at The Goat Agency, where Perla managed influencer campaigns for major brands, and various positions at HEINEKEN MÉXICO, where responsibilities included coordinating significant marketing research projects and launching new products. Perla holds an MA in Advertising and Marketing from the University of Leeds and a B.A. in Marketing from Tecnológico de Monterrey, complemented by ongoing education in fashion marketing and digital trends.